I've been asked by those curious and young, though not necessarily one and the same, what the initials LMC in our company name stand for. My answer invariably turns the question back on the asker: “What do you want them to stand for?” Changes in the way we are doing things at LMC Solutions Ltd reminded me of why we used those three letters in the first place and, given our new direction, I thought it time a review was in order. Initially, pun fully intended, the letters represented the initials of the two directors: Lesley and Martin Catterall. A little prosaic, I know, but it gave us a starting point. At the time the logo was being developed and our business plan defined, our focus was on achieving these end results.